Second Summer

project outline

Brand Identity, Print, Socials

aesthetic

Retro / Nostalgic / Liminal

Second Summer is a niche perfume house that specializes in fragrances that evoke a particular time and place. Their current collection is based on scents from an analogue childhood, with names such as ‘Melted Popsicle’ Saturday Morning Cereal’ ‘Summer Lawn’ and ‘Fairground Ride’. The branding for Second Summer captures the bright and yet partly faded colours of plastic toys left out in the sun, Neapolitan ice cream and retro carnival lettering. The palm and sun motif captures that ‘forever summer’ feeling and anchors us in a particular time and place, whilst still feeling modern.