Crystal Coven

project outline

Brand Identity, Print, Socials

aesthetic

Vintage / Esoteric / Crafty

Founded by a group of soul-seekers and tarot enthusiasts, this spiritual shop was created as a sacred space where intuition meets ancient wisdom. Crystal Coven curates a unique collection of tarot decks, crystals and spiritual items, all chosen for their ability to guide, heal and inspire. The main logo is based on vintage book covers, evoking the idea of a grimoire or spellbook. The eye is based on the evil eye talisman made to protect the wearer against any evil directed at them. The branding is designed to feel mysterious yet accessible