Amber Coffee Roasters

project outline

Brand Identity, Print, Socials

aesthetic

Retro / Nostalgic / Bold

Amber is a Brooklyn based coffee house and coffee roasters. They pride themselves on their cosy family owned atmosphere and good quality coffee which has kept locals coming back since 1987. The branding for Amber Coffee Roasters was designed to both stand out but also evoke a familiar and nostalgic feeling. The main logo is based on the trees (honey locust) that are abundant to this neighbourhood and the idea of the early bird singing as people go for their first coffee at sunrise